"2018 will be best known as the Ugly Fashion Era"- Mia Haskins
Remember when it was cool to have condoms on your eyes, baggy overalls, cross colors, with a pair of wheat colored Timberlands? You might be thinking that was cool almost 20 years ago, well you´re wrong. In 2018 we see people wearing the same thing, maybe except the condom on your eyes part. With the help of celebrities reinforcing this culture wave, we’ve seen styles from the 90's and early 2000’s make their way back to the public eye. You ever hear the saying what goes around comes around? Yeah, well it’s the same thing with fashion. All of the trends we now love, were loved not too long ago.
2018 will be best known as the Ugly Fashion Era—celebrities like Kylie Jenner, Rihanna, SZA are just a few who are bringing back this style. Chunky shoes, biker shorts, oversized clothes, and fanny packs. We’re practically going back to the 90's here .
Brands like Balenciaga, Gucci, Fendi, and Yeezy have started these trends, selling pieces for hundreds of dollars on clothes and shoes that look exactly like ones you can easily get from your local thrift store or mall. Along with brands like Champion and Fila making a comeback and sky rocketing their prices because of the high demand for the once Walmart-sold clothing brands.
Balenciaga recently debuted their extremely chunky Crocs in October 2017 at their Spring 2018 fashion show—now we all know Crocs aren’t popular shoes—but according to W Magazine after the shoes’ debut, they completely sold-out for preorder on Barney’s.com in February, by the end of the day. Those who didn’t get their fancy Crocs in time were forced others to wait till the next release date.
Balenciaga has recently had a few good seasons, with their High Top Trainers, Triple Sneakers, and the infamous runners. Along with the extra publicity given to them by Cardi B’s famous lyric in the song I Like It,“I like those Balenciagas the ones that look like socks.”Shouting out the highly purchased High Top Trainers, I personally believe that sales went up for those specific shoes.
Twenty years ago if someone was caught with Champion on they were called broke because it was sold at Walmart.. Champion was known for sweatshirts and sweatpants sold in a variety of colors. Peoples go to sweatshirt or shirt is Champion when starting a clothing attaches there print because they were so cheap and affordable. Since then stores like Urban Outfitters, Zumiez, Macy’s, Foot Locker, and Pacsun, among others,have raised the prices of this once pocketbook-friendly brand. This just makes me think that all the brands that we love now are one day going to be out of style then sold for hundreds of dollars later.
As much as people like to talk down on Kanye West, people buy whatever he sells, whether it’s be music, shoes, or clothes. Over the past year his releasing “Yeezy Season 6” his sales have been nothing but good, with the helping of a huge celebrity audience and influencers, allowing different crowds of people to become fans. His Yeezy Boost 700 were released August 2017, during the Yeezy limited supply restock they were re-released March 2018.
In a way fashion is a trick that we all fall for. Everyone's “different” style was once in-style and is eventually going to go out— and once it comes back, business will be ready to sell you what you used to have for hundreds more. Months from now the trendy biker shorts, chunky shoes, and the careless, I-just-rolled-out-of-bed look will be out, and something else will began. That goes to say nothing will stay the same for long so be yourself and don’t style yourself based on what the fashion world thinks.