 | "Platforms like YouTube and Instagram have given makeup artists from all walks of life the opportunity to showcase their talents, and to represent people from all skin colors, genders, and ages. " |
More than ever before, the makeup industry has become beyond influential for this generation of beauty bloggers. From makeup tutorials to the influencers that make them, current makeup trends have broken the myth of it only to be worn by ugly women.
Advertising in the beauty industry is completely different than it was just 15 years ago. Current beauty brands advertise their products through social media accounts and by having beauty bloggers sponsor them and feature their products in tutorials or reviews. Makeup influencers often partner with brands to promote the company and to have content on their channel or profile. Beauty influencer Jaclyn Hill, had teamed up with the makeup brand Morphe to create the much loved “Jaclyn Hill Eyeshadow Palette."
Beauty influencers have the power to make or break a brand. Recently, the brand Tarte released a new foundation line to follow up their cult favorite concealer, Shape Tape. The much anticipated foundation was released to much disappointment because the newly launched line features very few dark shades. Alissa Ashley, a popular beauty blogger, posted a video on YouTube mid- January to review the product. Not only did she explain her disappointment in Tarte for not having inclusive shades, but she gave recommendations of other brands that did.
Advertising in the beauty industry is completely different than it was just 15 years ago. Current beauty brands advertise their products through social media accounts and by having beauty bloggers sponsor them and feature their products in tutorials or reviews. Makeup influencers often partner with brands to promote the company and to have content on their channel or profile. Beauty influencer Jaclyn Hill, had teamed up with the makeup brand Morphe to create the much loved “Jaclyn Hill Eyeshadow Palette."
Beauty influencers have the power to make or break a brand. Recently, the brand Tarte released a new foundation line to follow up their cult favorite concealer, Shape Tape. The much anticipated foundation was released to much disappointment because the newly launched line features very few dark shades. Alissa Ashley, a popular beauty blogger, posted a video on YouTube mid- January to review the product. Not only did she explain her disappointment in Tarte for not having inclusive shades, but she gave recommendations of other brands that did.
Since then, the line has been widely criticized by beauty bloggers everywhere, and by the audience as well. Most women cannot identify with a shade from the Tarte Shape Tape Foundation, thus launching it into a rocky start. However, in fall of last year pop singer and fashion icon, Rihanna, launched her own makeup line, Fenty Beauty, that featured an extensive foundation range. With 40 different shades, Rihanna has given of deeper complexions the chance to finally identify with a foundation shade. Fenty has been praised for its high quality makeup and inclusive first launch.
Jackie Aina, an iconic black beauty blogger was in midst of controversy thanks to her review on the KKW Beauty by Kim Kardashian West. West had released her first launch for her brand and invited multiple influencers, like Aina, to the release party. Aina’s review was completely honest, and she wasn’t very impressed by the line of products. After Aina had posted the review of KKW’s products, she had received backlash from Kardashian fans. Later after the launch, Kardashian West had posted pictures of her and other beauty bloggers from the party. Everyone was tagged, except for Jackie Aina.
Platforms like YouTube and Instagram have given makeup artists from all walks of life the opportunity to showcase their talents, and to represent people from all skin colors, genders, and ages. James Charles, a male beauty blogger, made history at just seventeen years old by becoming the first male ambassador for Covergirl. The campaign he sponsored for the Covergirl “So Lashy” mascara, which was intended to “mold and build lashes regardless of lash type,” related to Charles’s campaign to promote that makeup can be worn by anyvfone, regardless of gender.
Makeup has become an integral component in modern day culture. Everyday people create new trends that’ll sweep nations. Makeup has always been an artistry, but it’s finally being recognized as one.
Platforms like YouTube and Instagram have given makeup artists from all walks of life the opportunity to showcase their talents, and to represent people from all skin colors, genders, and ages. James Charles, a male beauty blogger, made history at just seventeen years old by becoming the first male ambassador for Covergirl. The campaign he sponsored for the Covergirl “So Lashy” mascara, which was intended to “mold and build lashes regardless of lash type,” related to Charles’s campaign to promote that makeup can be worn by anyvfone, regardless of gender.
Makeup has become an integral component in modern day culture. Everyday people create new trends that’ll sweep nations. Makeup has always been an artistry, but it’s finally being recognized as one.
