It’s no surprise that kids are growing up faster than they used to. Kids have gone from playing with American Girl dolls to demanding anti-aging skincare. And social media is no help. -- Cb Omand, 8th grade.
It’s no surprise that kids are growing up faster than they used to. Kids have gone from playing with American Girl dolls to demanding anti-aging skincare. This is partly thanks to social media and older influencers showing off their skincare and makeup routines, as well as their glamorous lives. Kids are young and impressionable, so they follow when they see their favorite influencers doing something.
The newest “trend” is to go to Sephora or Ulta and try to find these rude girls who are demanding things from both staff and customers. Zanthe Jones-Gerachis says she saw a girl around the age of ten at a Sephora and allegedly she said, “Where is the retinol! What am I gonna do about my wrinkles.” The big fad in the ‘Sephora kid’ community is chemicals like retinol, AHA’s, and BHA’s, which can be harmful to young skin by damaging their skin barrier.
Aside from disrupting other shoppers, these kids are destroying testers set out to display products. They are especially messing up the brand Drunk Elephant, specifically their testers. They have three moisturizers that have a pump mechanism where you push down on a plate and it dispenses the perfect amount of moisturizer. The brand advertises a thing called a skincare smoothie where you pump out the moisturizer and mix it with anything from serums to bronzing drops, also sold by Drunk Elephant. “The young customers would use, mix, or destroy all the testers and berate employees if products were out of stock,” says Today.
“I haven't seen anyone being rude to staff or customers but I have seen them messing the displays up,” says Mila Boyden, an 8th-grade literary arts student.
The newest “trend” is to go to Sephora or Ulta and try to find these rude girls who are demanding things from both staff and customers. Zanthe Jones-Gerachis says she saw a girl around the age of ten at a Sephora and allegedly she said, “Where is the retinol! What am I gonna do about my wrinkles.” The big fad in the ‘Sephora kid’ community is chemicals like retinol, AHA’s, and BHA’s, which can be harmful to young skin by damaging their skin barrier.
Aside from disrupting other shoppers, these kids are destroying testers set out to display products. They are especially messing up the brand Drunk Elephant, specifically their testers. They have three moisturizers that have a pump mechanism where you push down on a plate and it dispenses the perfect amount of moisturizer. The brand advertises a thing called a skincare smoothie where you pump out the moisturizer and mix it with anything from serums to bronzing drops, also sold by Drunk Elephant. “The young customers would use, mix, or destroy all the testers and berate employees if products were out of stock,” says Today.
“I haven't seen anyone being rude to staff or customers but I have seen them messing the displays up,” says Mila Boyden, an 8th-grade literary arts student.
While these tweens could be following trends just for fun, many develop the need for skincare and makeup, sprouting from insecurity. “Some confirmed that this habit sprouted damaging feelings of self-consciousness or self-doubt. But those with the most profound anxiety and depression actually reported that the videos felt encouraging and inspiring,” says an NPR article. While these videos can be encouraging and help these girls find themselves, they also pose a risk of taking it too far, as we’re seeing.
There has also been talk about how the parents are to blame. Many Gen X and millennial parents have fallen into the “gentle parenting” trend: letting their kids do whatever they want. Some parents can handle the gentle parenting tactic but many cannot, so when their kid screams that they want Sephora, they hand over their credit card and let them go wild.
"We have a responsibility as a brand, but part of this is a parenting issue. When do you allow your kids on social media? Do you allow your kids to storm Sephora with your credit card?" asks Tiffany Masterson, the founder of Drunk Elephant, in an interview with Today.
“The popular products meant to combat signs of aging that they're flocking to are usually too harsh and can destroy their young skin barriers,” says Allure. For younger skin, anti-aging chemicals can weaken their skin barrier and make these kids age quicker. Allure continues in their article by saying kids should focus on three main things, cleanser, moisturizer, and sunscreen.
There has also been talk about how the parents are to blame. Many Gen X and millennial parents have fallen into the “gentle parenting” trend: letting their kids do whatever they want. Some parents can handle the gentle parenting tactic but many cannot, so when their kid screams that they want Sephora, they hand over their credit card and let them go wild.
"We have a responsibility as a brand, but part of this is a parenting issue. When do you allow your kids on social media? Do you allow your kids to storm Sephora with your credit card?" asks Tiffany Masterson, the founder of Drunk Elephant, in an interview with Today.
“The popular products meant to combat signs of aging that they're flocking to are usually too harsh and can destroy their young skin barriers,” says Allure. For younger skin, anti-aging chemicals can weaken their skin barrier and make these kids age quicker. Allure continues in their article by saying kids should focus on three main things, cleanser, moisturizer, and sunscreen.
